![]() What are your thoughts on Parle-G? Let us know in the comments below. ![]() "This technique is called graceful degradation where something not-so-desirable happens so steadily that the consumers don’t feel the consequences of it," Director of Design at Swiggy. Read more: On IndiGo flight, MD Rahul Bhatia's tea with Parle-G biscuitsĭescribing the technique as graceful degradation, he explained that companies manufacturing potato chips, chocolate bars, and toothpaste, among others also follow it. Looking for specific info See questions and answers. This product price is 89 but the lowest price is 58. Parle G 40 gms packet of tasty and healthy biscuits with total pack of 48. You can check the price history of Parle-g Original Glucose Biscuit, 800g above. "It first started with a portion of 100 gm and a few years later they made it 92.5 gm and then to 88 gm and as of today, the small packet that costs Rs 5 weighs 55 grams, which is a good 45 per cent reduction from what they had started with in 1994," Prakash said. Where did you see a lower price Website (Online) URL. (Prices may vary for AK and HI.) Learn more about free shipping on orders over 25.00 shipped by Amazon. Parle G is among the most popula biscuit brand and is a favorite tea time snack. Therefore, instead of hiking the prices they slowly and steadily kept reducing the size of portion over time, while maintaining the perception of small packet. : Parle G Original Gluco Biscuits, Product of India, Value Pack (12 Packets of 56.4g) : Grocery & Gourmet Food. Parle G biscuits are probably the most common sweet biscuits in India. "Along with many operational optimisations, Parle also applied an incredible psychological hack to achieve this fete."Įlaborating on the hack, he added, "Now, when I say 'small packet', what comes to your mind? A packet which nicely fits in your hand holds a handful of biscuits? Majority of us would perceive it that way and Parle knew it very well." Ever wondered how is that even possible?" Prakash shared on LinkedIn. "In the year 1994, the price of a small packet of Parle-G was Rs 4 and it remained that until 2021, when it was hiked by a rupee. As the biscuit staple thrived for 25 years without changing its price, Saptarshi Prakash, Director of Design at Swiggy, recently shared some insights on how Parle-G is still available for Rs 5. This policy does not limit your rights as customer.Parle-G is a brand of easily available and affordable packet of biscuits to some and an emotion to others. Should any manufacturers information not be available, we shall happily provide it to you upon request.
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